Kilsaran International
Paving The Way to Internationalisation
with a Visionary Brand Repositioning
The Company
The Kilsaran group is Ireland’s largest independent manufacturer of concrete products. Formed in 1964, this family-owned Irish company has evolved into a multi-site business renowned for innovation, expertise and superior quality products and services. www.kilsaran.ie
The Project & Scope
Over the past five decades, this family business has grown to develop world-class facilities, meticulous quality control processes and a reputation for unrivalled expertise in the area of concrete production. In 2010, the Kilsaran group decided to redesign and reposition their brand to bring it in line with their standards of excellence and to support their expanding range of products, strengthening their market position, while focusing further upon their internationalisation agenda.
The Outcome
Bradley McGurk partnered with the Kilsaran team to deliver a new brand strategy and brand identity that repositions Kilsaran as a value-added materials provider. We managed all development of the Kilsaran brand from logo design and website presence to all brand messaging across all facets of the business operations. We helped Kilsaran move from its product-based orientation to become customer-focused and a benefit-led brand. The new Kilsaran slogan ‘ideas taking shape’ reinforces their commitment to innovation and style and alongside the new brand design system and marketing communications, it has been fully rolled out across website, brochures, uniforms, vehicle livery and product packaging.
