Understanding and Building Brand Impact

Throughout the year we host our  in-house workshops Understanding and Building Brand Impact. For further information on these workshops read on...

As 'the brand' moves increasingly centre-stage in marketing strategy, there is evermore discussion and debate on this fascinating strategic and practical area for marketing action. Equally, there is evermore confusion about it.

Are you a marketer who wants to learn more about the 'how to' of branding? Do you recognise that there is significant potential for your company to increase the value of your business through the power of your brand?

Half-Day Executive Workshop

At Bradley McGurk, we specialise in brand strategy and delivery, and we are delighted to announce a forthcoming in-house workshop on Understanding and Building Brand Impact. This half-day event is designed to be highly interactive and will be limited to a small group of select executives. It aims to impart practical skills and proven brand models that participants can use immediatedly on return to the workplace

Who is it relevant to?

We are targeting this workshop at executives who are responsible for, or involved in, both strategic and tactical marketing activity. This includes: Marketing Executives; Marketing Managers; PR Managers; Brand/Product Managers; Account Executives; Category Manager; and other Managers who are charged with, or interested in, learning and getting practical about brand-building.

Content

The workshop will be highly valuable to marketers involved in, or seeking to expand their knowledge in planning, managing and delivering branding strategy programmes. You will gain relevant knowledge and insights drawn from our practical experience of corporate and product brand auditing and delivery:

What is a brand?
Why branding? The benefits
What does your brand stand for?
How to define your brand?
Your brand proposition and positioning
Branding tools and model frameworks
Brand communications delivery overview
The brand-design relationship

Venue, Timing & Cost

Date: TBC
Time: 9.00am-12:30pm
Venue: Bradley McGurk
Fee: €450

Book your place now to avoid disappointment by emailing shelley@bradleymcgurk.com or call Shelley on (01) 293 7766. If we are unable to accommodate applicants on our next seminar date, we will be pleased to notify interested parties of future seminars.