Quotes

Words of wisdom from experienced, creative business people.

Brand Quotes

"A brand is what people say about you when you are not there."

"A great brand is more than just a product; a great brand is something that people want to be part of and share in."

"Truly great brands are far more than labels for products. They are symbols that encapsulate the desires of consumers."

"A brand has to feel like a friend!"

“A brand is a complex symbol.  It’s the intangible sum of a product’s attributes, it’s name, packaging, and price, it’s history, it’s reputation, and the way it is advertised.  A brand is also defined by consumer’s impressions of the people who use it, as well as their own experience.”

"You can't escape your brand. Either you make the customer experience or it gets made without you".

"In the 21st century, branding will ultimately be the only unique differentiator between companies. Brand equity is now a key asset."

"If you haven't got a brand, you haven't got a business."

"The value of companies has been shifting from tangible assets - the bricks and mortar - to intangible assets such as patents, customer lists and brands. These are the keys to shareholder value in a knowledge economy."

Brand Reputation Quotes

"A reputation is the reward for what one achieved yesterday - but it has to be earned again today and tomorrow."

"Reputations are created every day and every minute."

"Self-esteem is the reputation we acquire with ourselves."

"The way to gain a good reputation is to endeavour to be what you desire to appear."

Internal Branding Quotes

“Learning to speak in a human voice is not some trick, nor will companies convince that they are human with lip service about "listening to customers." They will only sound human when they engage and empower real human beings to speak on their behalf.”

Design Quotes

"Design leadership helps define the future, design management is a tool to getting there."

"Putting design into the DNA of business is the only way to maximise shareholder value from the investment."

"Design investment increases brand value and reduces development costs."

"The amount spent on design is the largest single sum of money the board knows the least about"

"Design provides a clear and practical link between the strategic discussions of the board room and the day-to-day activities of business."

"Corporate reputation is built on customer experience - design helps create it."

"Design is a business tool that makes strategy visible."

"Design management is a commercial imperative."

"Design investment increases brand value and reduces development costs."

Retail Branding Quotes

“Having so many things on which to spend their precious time means consumers’ expectations of a satisfying experience (retail) are that much higher"

“In a saturated and highly competitive market, a differentiated and coherent brand positioning will be essential”

“You can’t escape your brand. Either you make the customer experience or it gets made without you”

“Companies that thrive will be the ones that create the most compelling and consistent brand experience for their customers…….The depth of the relationship between the brand and its customers will be the foundation for ongoing success and sustained competitive advantage”