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Your Views on Branding
Every month we poll opinions on certain aspects of branding. All responses are treated in strictest confidence and we publish the results here and in our newsletter. If you would like to keep up to date with the results please subscribe to our newsletter.
Are celebrity endorsements a risky business for brands?
Why don't you answer our Question of the Month?
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Is Ireland a Brand?
77% of respondents believe that Ireland is a brand. There are stereotypes attached to most nations and these drove respondents’ reasons why. |
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Opportunities in Design - Strategies for the Irish Design Sector
In collaboration with PricewaterhouseCoopers, Bradley McGurk was commissioned by Enterprise Ireland to write a strategic report on the commercial opportunities for designers in Ireland. |
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Design Management in Ireland
The effective management and use of design has potentially huge benefits for Irish business. |
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Corporate Branding in Ireland
This survey explored the status of corporate branding in Ireland, its relationship to design and the extent to which branding and design are employed as drivers of commercial success. |
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