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Total Branding by Design
Paul Southgate
Why We Buy
Paco Underhill
The Future of Brands
InterBrand
Retail Design
Otto Riewoldt
Ireland's Superbrands
Superbrands council
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Brand Management Audit
Financial Times Executive Briefings
Making the Most of your Corporate Brand
Financial Times Executive Briefings
What Makes Winning Brands Different
Wolfram Woerdermann, Andreas Buchholz
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Lovemarks
Kevin Roberts
On Brand
Wally Olins
The Brand New You: Reinventing Work
Tom Peters
The Tipping Point
Malcolm Gladwell
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